3/9/11

Pave the way for gold: children\'s consumption each year up to 500 million

Th China toys and games fair in Shanghai ending, some exhibitors Tianjin earlier institutions and children\'s products dealer told reporters, according to the analysis done by people in the industry in the exhibition, children\'s toys and supplies market in mainland China will grow at an annual rate of 40% in the future, by 2010, the sales will exceed 100 billion yuan. From the perspective of Tianjin, so far, 150,000 children below the age of 3, 170,000 children aged 3-6, children\'s clothing, food, play, forming a large market, the current annual turnover conservatively estimated at more than $ 500 million. China children\'s products market prospects



China International Toy Fair is the international toy industry\'s largest trade fair in China, one of the exhibits are mainly for toys and children\'s products. Published by the Hong Kong Trade Development Council at the exhibition the China toys market survey report shows that improve people\'s standard of living in the Mainland of China, toys good for healthy growth of children and parents agree that stimulated the rapid growth of the toy market in the Mainland. Toy market in the Mainland is expected to grow at an annual rate of 40%, by 2010, the sales of more than 100 billion yuan.



Child goods only imagine not to buy


 
On the show exhibits of the rich, for toy operators and earlier vital institutions feel. In fact, children now supplies shopping mall, the adults would be dazzled, from child birth, large stroller and child\'s bed, small cotton who kicks specifically to baby eyes, nose, everything children, large and small goods. Children\'s consumption to \"complete\" series of developments, is only a bath products, not including bathtubs, bath, there are specialized in a variety of water toys, infant bath supplies, oral hygiene products, skin care products, mat, massage creams and massage beds, such a work, have a bath \"device\" would have hundreds of dollars. As for the kids to bed, nurse, outdoor sports, also has a comprehensive set of material preparation.



Gold paved road children grow up



According to industry reports, with the development of children\'s products, kids always every consumer in the course of things. Children born with footprints of records hands \"baby seal\", the first shaving of hair can be made under \"tire brush\", long teeth molar mouth glue, walking with Walker, spoke in a recorded doll. Allocation of toys are also at different times, flexibility training hand-eye coordination, training, development of intelligence, awareness raising, training of EQ of sth When a child and then a little, learn music, chess, book, art of various appliances, everything. Children start learning knowledge, learning machine, early childhood education, and can book \"speaking\" eBook. Anyway, only unexpected, not to buy. Said one child products dealer, is a series of children\'s consumption, continuous, every link, every kind of products are continuously developing, rich, so parents will continue to pay.


Urban consumption rising in children, many parents feel although capsule strapped, to market the heat did not \"fever\" signs of temperature rising higher. Formation of this phenomenon for many reasons: first, economic reasons, good living conditions, while the market greatly enriched up, parents have strength to children to buy the best of things, this is the main reason. Second is \"little emperors\" central position appear more, not only is the center of families where the parents, grandparents, other relatives and friends of the Center, send things to children, people will choose the most innovative, most expensive, for the attention and interest of the child. Three of their compensation is a psychological, many parents or grandparents of the child, when none of the conditions to enjoy, you should now get their children can be both. Four is the shame of parents with a child psychology, think they have no time with the children, to give children more of material compensation. There is where rivalries, or concern, feel that the most advanced product on his or her child, which may affect the child\'s health or intellectual, and physical development. In fact, many young parents do not understand what kids really need, consumer psychology is not mature enough. Therefore, more vulnerable to others or advertising effect, causing error consumption. These problems in consumption requires a variety of channels, but the general principle should be, not to spoil the child.

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